It seems that common sense has prevailed and that the proposed new logo will not be implemented, at least for the foreseeable future. Here’s the full text of a message from Vice Chancellor Trevor McMillan

“To staff and students

I would like to thank all staff and students who sent us comments on the proposal for a new logo for the University.

It is fair to say that the responses were mixed.  Some expressed a great dislike of our current logo and how it presents Keele, and there was a feeling that the proposed blue logo captured the current identity of Keele as a modern university with a strong heritage. On the other hand the 3D nature did not go down well and there was desire expressed that there should be red retained within it.

Inevitably there were also concerns about the potential costs. Although these would in reality be well below some of the estimates suggested for this, it is nevertheless clearly a necessary consideration. The fact that it is 5 years since the logo was changed was mentioned by some.

After further discussions with Council and representations from the Students’ Union I have decided that now is not the time to implement a new logo.

It will not be too long before we need to re-examine our University strategy and extend it beyond 2020, so we will consider the University branding and messaging as part of that process.

With all best wishes

Trevor McMillan”

A sting in the tail in the last sentence? Perhaps

Having said that, I’m not a great fan of the current logo. What I’d like to see is one that incorporates the Keele colours of red and gold. I’d also like to see the black, which is in the scarf and the athletic kit, incorporated

In the great scheme of things, though, is the logo all that important?